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Listening Quiz: Thảo Luận Chi Tiêu PPC Và Chuyển Đổi – Easy Level
Th9 6, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of the conversation?
A conversation about reducing office expenses
A plan to hire a new marketing team
A discussion about improving PPC ad performance and conversions
A complaint about website design changes
Explanation:
Paul and Sarah discuss rising PPC spend, falling conversions, possible causes, and ways to improve the ads.
2.
What happened to Sarah’s PPC spend and conversions?
Her spend went down and her conversions went up
Her spend went up and her conversions went down
Her spend and conversions both stayed the same
Her spend went down and her conversions went down
Explanation:
Paul says the PPC spend went up, and Sarah replies that conversions have gone down.
3.
What does Paul suggest checking first?
The landing page design
The customer support team
The ad targeting
The monthly budget
Explanation:
Paul says, ‘We should check the ad targeting first.’
4.
What can be inferred about Sarah’s opinion of the current ads?
She thinks the ads may be reaching the wrong people or sending a confusing message
She is sure the problem is only the reporting system
She believes they are already working very well
She wants to stop using PPC immediately
Explanation:
Sarah says the ads may not be working, the team may be reaching the wrong people, and the message is confusing.
5.
What will Paul most likely do next?
Review the data and report soon
Cancel the PPC campaign
Increase the ad spend again
Rewrite the ad copy himself immediately
Explanation:
Paul says, ‘I will review the data and report soon,’ which indicates his next action.
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