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Listening Quiz: Thảo Luận Chiến Lược Quảng Cáo Marketplace – Medium Level
Th8 24, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is William and Laura mainly discussing?
A plan for using Amazon and the company website to advertise products
A change in the company’s product lineup
A complaint about low sales on the company website
A decision to stop advertising altogether
Explanation:
The conversation focuses on William’s proposal to use Amazon’s marketplace for ads, how to manage ads on both Amazon and the website, and how to track sales.
2.
Why does William suggest using Amazon’s marketplace for ads?
It already has many customers
It requires fewer employees
It is free to use
It works only for large companies
Explanation:
William says, ‘Amazon has many customers already,’ which is his reason for suggesting it.
3.
How will the team manage ads on both sites?
By using one campaign for both sites
By asking Amazon to manage everything
By removing the website ads
By creating separate campaigns for each site
Explanation:
William says, ‘We will create separate campaigns for each site.’
4.
How will sales from each platform be tracked?
By asking customers to fill out surveys
By checking social media comments
By comparing monthly reports manually
By using special codes
Explanation:
William says, ‘We will use special codes to track sales.’
5.
What can be inferred about the advertising plan?
It is already finished and running
It will likely require some extra effort and cost
It will not need any tracking
It will only be used for the company website
Explanation:
Laura asks whether it will cost more money, and William says it can cost more but gives more visibility. He also says they will set up separate campaigns and special tracking codes, which suggests added effort and expense.
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