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Listening Quiz: Tư Vấn Cắt Giảm Ngân Sách Digital Marketing – Advanced Level
Th2 7, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of Olivia and Robert’s conversation?
How to hire a new marketing team
How to choose office software for a business
How to reduce a marketing budget while keeping effective channels
How to create a social media campaign from scratch
Explanation:
Robert wants to cut his marketing budget, and Olivia advises which marketing channels to protect or reduce.
2.
According to Olivia, which channel should Robert protect first?
Paid search
Display ads
Content marketing
Email marketing
Explanation:
Olivia says, ‘Protect paid search first. It gives fast results.’
3.
What does Olivia say about display ads?
They have lower conversion rates
They drive engagement
They build brand trust over time
They bring direct sales
Explanation:
Olivia clearly says, ‘display ads have lower conversion rates.’
4.
What can be inferred about Robert’s goal?
He is mainly interested in brand awareness
He needs to cut costs quickly
He is planning to stop all marketing immediately
He wants to increase spending on every marketing channel
Explanation:
Robert says he needs to ‘reduce costs quickly,’ which shows he is looking for a fast budget cut.
5.
What does Olivia suggest doing with content marketing during the budget cuts?
Cut it completely
Reduce its frequency to save money
Increase its frequency
Move it to paid search ads
Explanation:
Olivia says content marketing is worth keeping, but Robert should ‘reduce frequency to save money.’
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