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Listening Quiz: Báo Cáo Phân Tích ROI Chiến Dịch – Easy Level
Th3 2, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the conversation mainly about?
A complaint about campaign spending
A discussion of a campaign ROI report and its results
A plan to launch a new product
A debate about hiring new marketing staff
Explanation:
Jessica presents a campaign ROI report, including sales increase, cost, revenue, and suggestions for improvement.
2.
What was the total cost of the campaign?
$60,000
$80,000
$50,000
$20,000
Explanation:
Jessica says, ‘The total cost was $50,000 for the campaign.’
3.
By how much did revenue increase after the campaign?
$20,000
$60,000
$40,000
$50,000
Explanation:
Jessica states that ‘Revenue increased by $60,000 after the campaign.’
4.
What does Jessica suggest should be improved next time?
The sales team should stop reporting results
More attention should be given to social media ads
The campaign budget should be eliminated
The campaign should focus only on print ads
Explanation:
Jessica says, ‘We should focus more on social media ads,’ which shows she wants to improve that area next time.
5.
Why does Paul ask, ‘So, the ROI is positive?’
To confirm that the campaign performed well
To ask for the exact campaign cost again
To suggest ending the report immediately
To change the topic to social media
Explanation:
Paul asks after hearing the sales, cost, and revenue figures, showing he wants to confirm whether the campaign result is good.
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