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Listening Quiz: Cuộc Họp về Kế Hoạch Xử Lý Khủng Hoảng Thương Hiệu – Easy Level
Th2 9, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of the conversation?
A review of the company’s monthly sales results
A conversation about hiring more PR staff
A meeting to launch a new advertising campaign
A discussion about planning a brand crisis response
Explanation:
The speakers discuss bad news online, a response plan, PR handling, social media messages, apologies, and monitoring public reactions, which all center on responding to a brand crisis.
2.
Who will speak for the company?
The PR team
The legal department
The social media followers
The sales team
Explanation:
Sarah says, ‘Our PR team will handle that,’ in response to who will speak for the company.
3.
What kind of social media messages will they post?
Funny and promotional messages
Technical and detailed messages
Short and neutral messages
Honest and calm messages
Explanation:
Sarah says, ‘We will post honest and calm messages.’
4.
What can be inferred about the company’s situation?
The company is preparing for a holiday sale
The company is facing criticism that needs a fast response
The company is planning to increase product prices
The company has already solved the problem completely
Explanation:
Sarah says there is bad news online and that they need a clear response plan, which suggests the company is facing criticism and must respond quickly.
5.
How will they check whether the plan is working?
By comparing sales from last month
By watching public reactions closely
By waiting for the issue to disappear
By asking customers to vote
Explanation:
Sarah says, ‘We will watch public reactions closely’ when James asks how they will check the plan’s success.
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Tiếng Anh Marketing: Cuộc Họp về Kế Hoạch Xử Lý Khủng Hoảng Thương Hiệu – Easy Level
Tiếp theo:
Tiếng Anh Cơ Khí: Trình Bày Dự Đoán Tuổi Thọ Mỏi Cho Thay Đổi Thiết Kế – Advanced Level
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