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Listening Quiz: Đánh Giá Bộ Công Cụ Công Nghệ Marketing – Easy Level
Th10 30, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Michael and Olivia’s conversation?
A report on social media campaign results from last month
A discussion about hiring new marketing staff for the company
A meeting to choose a new email provider for customers
A review of the company’s marketing technology tools and a planned improvement
Explanation:
They review the current marketing technology stack, discuss slow data sharing, and mention adding a new integration platform.
2.
Which tools are included in the current stack?
CRM, accounting, payroll, and inventory tools
CRM, email marketing, analytics, SEO, and social media tools
Email marketing, design, sales, and support tools
Analytics, web hosting, customer service, and finance tools
Explanation:
Michael says they use CRM, email marketing, analytics, SEO, and social media tools.
3.
What problem do Michael and Olivia mention about the current tools?
The social media tool is not working at all
The team does not use analytics
The tools are too expensive
Some data sharing is slow
Explanation:
Michael says that most of the tools work well together, but some data sharing is slow.
4.
What can be inferred about the new integration platform?
It is only meant for the IT team
It will reduce the need for marketing work
It is expected to improve teamwork across departments
It will replace all five current tools immediately
Explanation:
Michael says the platform will help both IT and marketing teams and make work easier for everyone.
5.
When do they hope to start using the new platform?
This week
At the end of the year
Next month
After the next review meeting
Explanation:
Michael says, ‘We hope to start next month.’
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