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Listening Quiz: Đề Xuất Ngân Sách Chiến Dịch Tìm Kiếm Có Trả Phí – Easy Level
Th2 25, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of William and Sophia’s conversation?
A meeting to hire new sales staff
A report about customer service problems
A discussion about a budget for a paid search campaign
A plan to redesign the company website
Explanation:
The conversation is about William presenting a $10,000 budget plan for a paid search campaign and explaining its expected results.
2.
How much money does William say is needed for the campaign?
$100,000
$20,000
$5,000
$10,000
Explanation:
William clearly says, ‘We need $10,000 for the paid search campaign.’
3.
What result does William expect from the campaign?
A 10% decrease in ad costs
A 20% increase in employee productivity
A 20% increase in sales leads
A 20% increase in website design requests
Explanation:
William says, ‘We expect a 20% increase in sales leads.’
4.
Why does Sophia ask whether $10,000 is enough to reach many people?
She is asking whether the company should stop using search engines
She wants to know if the budget can cover enough advertising exposure
She wants William to lower the website’s loading speed
She is checking if the sales team needs more employees
Explanation:
William explains that the budget will ‘cover ads on top search engines,’ so Sophia’s question is about whether the money will reach a large audience.
5.
Why does William mention that more visits mean more potential customers?
To explain how the campaign budget could help the company achieve sales growth
To suggest that customers should call instead of visiting the site
To show that the company should spend less on advertising
To argue that the website needs fewer visitors
Explanation:
William uses this explanation to connect increased website visits with business benefits, supporting the need for the campaign budget.
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