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Listening Quiz: Lập Kế Hoạch Mở Rộng Tài Khoản Dựa trên Sản Phẩm – Advanced Level
Th2 28, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Emily and Kevin’s conversation?
Launching a new advertising campaign for the product
Replacing the sales team with automation
Reducing the number of features in the product
Using product-led growth to expand customer accounts
Explanation:
Emily says they need a new strategy and suggests focusing on product-led growth to encourage customers to expand accounts themselves.
2.
According to Emily, what should the sales team do first?
Lower product prices for all clients
Identify high-potential accounts early
Train customers on every product feature
Ask customers to stop using extra features
Explanation:
Emily clearly says, ‘First, identify high-potential accounts early.’
3.
How does Emily say product-led growth helps sales?
It replaces the need for customer support
It makes customers use more features and buy more
It delays account expansion until later
It focuses on cutting product benefits
Explanation:
Emily explains that product-led growth encourages customers to use more features, see value, and buy more.
4.
What can be inferred about the sales team after this conversation?
They will only handle complaints from customers
They will stop using customer data to make decisions
They will need to understand the product better and support customers closely
They will focus only on recruiting new employees
Explanation:
Emily says the sales team should guide and support customers closely and must understand product benefits, so they will need stronger product knowledge.
5.
Why does Emily mention customer feedback near the end of the conversation?
To suggest that feedback should be ignored by the team
To show that feedback can help improve both the product and sales
To say that feedback will replace the need for sales training
To explain that customer feedback is only useful for marketing
Explanation:
Emily states that customer feedback helps improve the product and sales, so she mentions it to emphasize its value.
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