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Listening Quiz: Lập Kế Hoạch Truyền Thông Ra Mắt Thị Trường – Easy Level
Th3 13, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of the conversation?
Discussing how to train the sales team
Planning communication for a new product launch
Choosing a new target audience for the company
Writing the email campaign content
Explanation:
Paul and Sophia discuss a go-to-market communication plan for launching a new product, including the audience, social media, email campaigns, the sales team, and the timeline.
2.
Who is the target audience for the new product?
Only existing customers
Young adults and small businesses
College professors and students
Large corporations
Explanation:
Paul says the target audience is mostly young adults and small businesses.
3.
What communication channels do Paul and Sophia decide to use?
Print ads and billboards
Phone calls and flyers
Social media and email campaigns
Television and radio
Explanation:
Sophia suggests social media, and both agree that email campaigns will help reach the audience directly.
4.
Why does Sophia think email campaigns will be useful?
They will help reach the audience directly
They are the cheapest option available
They are best for training sales staff
They work only for small businesses
Explanation:
Sophia says, ’emails will help reach them directly,’ which shows she sees email as a direct way to contact the target audience.
5.
What will Paul do next?
Begin writing the product launch slogan
Cancel the timeline discussion
Choose a different target audience
Set a meeting with the sales team
Explanation:
Paul says, ‘I will set a meeting with sales,’ after Sophia says the sales team needs to know the plan.
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