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Listening Quiz: Phân Tích Giá Cạnh Tranh cho Định Vị Thị Trường – Advanced Level
Th7 11, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Emily and Paul’s conversation?
A review of pricing strategy and market positioning
A plan to expand into a new country
A discussion about hiring new staff for the sales team
A complaint about product defects and returns
Explanation:
They discuss pricing data, competitor prices, quality, profit margins, customer perception, and how pricing affects market position.
2.
According to Emily, how do their prices compare with most competitors?
They are lower than most competitors
They are higher than most competitors
They change depending on the season
They are about the same as most competitors
Explanation:
Emily says, “Our prices are higher than most competitors.”
3.
What pricing strategy does Emily recommend?
Keeping prices extremely high to maximize profit
A very low price to increase demand quickly
Offering products for free to attract customers
A moderate price to stay competitive
Explanation:
Emily says, “I suggest a moderate price to stay competitive.”
4.
What can be inferred about the company’s products compared with competitors’ products?
They are cheaper but lower in quality
They are unpopular because customers dislike premium brands
They are identical in quality and price
They are more expensive but generally higher in quality
Explanation:
Emily says their prices are higher, but they offer better quality, and competitors usually have lower quality products.
5.
How do customers view the company’s brand?
As expensive and unfair
As very cheap and basic
As outdated and unreliable
As premium but fair priced
Explanation:
Emily says, “Customers see us as premium but fair priced.”
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Tiếng Anh Cho Cố Vấn Pháp Lý: Tuân Thủ Giấy Phép Phần Mềm Mã Nguồn Mở – Advanced Level
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