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Listening Quiz: Thảo Luận Chiến Lược Marketing Cá Nhân Hóa – Medium Level
Th9 16, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is Laura and John mainly discussing?
A complaint about current privacy rules
A problem with customer returns
A new product for past customers only
A plan to create personalized ads using customer data
Explanation:
Laura proposes personalized ads for each customer, and they discuss using purchase data, software, sales, and privacy rules.
2.
What data will Laura use to learn what each customer likes?
Customer complaints from phone calls
Information from social media posts
Data from their past purchases
Results from a customer survey
Explanation:
Laura says, “We can use data from their past purchases.”
3.
What does Laura say about the software needed for the plan?
They need to buy or build it
It is not necessary for the project
They should ask customers to provide it
They already have it installed
Explanation:
Laura answers John’s question by saying, “No, we need to buy or build it.”
4.
What can be inferred about John’s reaction to Laura’s idea?
He thinks personalized ads will hurt sales
He already knows exactly how to do the project
He rejects the idea because it is too expensive
He is interested but wants to understand the details before agreeing
Explanation:
John asks several follow-up questions about customer preferences, software, sales, and privacy, which suggests interest and a need for more details.
5.
What do John and Laura decide to do next?
Start planning the project
Cancel the project and try a different strategy
Wait for customer complaints before acting
Launch the ads immediately
Explanation:
At the end, John says, “Sounds good. Let’s start planning the project.”
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Tiếng Anh Marketing: Thảo Luận Chiến Lược Marketing Cá Nhân Hóa – Medium Level
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