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Listening Quiz: Thảo Luận Chiến Lược Phân Khúc Dữ Liệu CRM – Easy Level
Th3 6, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of the conversation?
Planning how to improve CRM data segmentation
Writing a report about monthly sales totals
Choosing a new company logo for a campaign
Scheduling a customer service training session
Explanation:
Laura and Mark discuss ways to improve CRM data segmentation, including criteria, updates, testing, and reports.
2.
Which of the following is mentioned as a criterion for segmenting customers?
Preferred payment method
Age
Education background
Income level
Explanation:
Mark says they can use age, location, and purchase history.
3.
How often does Mark say the segments should be updated?
Monthly
Quarterly
Yearly
Weekly
Explanation:
Mark says, ‘Monthly updates will keep data fresh and useful.’
4.
What can be inferred about customer interests?
They would make messages more personal
They would replace purchase history completely
They are not useful for any campaign
They only matter for location-based offers
Explanation:
Mark says interests will make their messages more personal, so this can be inferred about their purpose.
5.
Why does Laura ask whether they should test different segments with campaigns?
To determine which segments work best
To delay creating any reports
To avoid using customer interests
To choose a new CRM system
Explanation:
Mark responds that testing helps them find what works best, showing Laura’s purpose is to evaluate segment effectiveness.
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Tiếng Anh Marketing: Thảo Luận Chiến Lược Phân Khúc Dữ Liệu CRM – Easy Level
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Flashcards và Quiz Từ Vựng: Chiến Lược Tồn Kho Phụ Tùng Cho Thiết Bị Quan Trọng – Medium Level
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