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Listening Quiz: Thảo Luận Hiệu Suất Chiến Dịch Email Marketing – Medium Level
Th12 12, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What was the open rate of the last email campaign?
10%
25%
2%
50%
Explanation:
Sarah says the open rate was 25%.
2.
Why did the click-through rate drop?
The subject line was too long
Some links were broken in the email
Too many people unsubscribed
The email was sent too late
Explanation:
Sarah explains that some links were broken in the email, which likely caused the drop.
3.
What percentage of people unsubscribed from the email campaign?
25%
10%
5%
2%
Explanation:
Sarah says that only 2% unsubscribed, which was normal.
4.
What does Sarah think the team should do before the next campaign?
Reduce the open rate
Send the same subject line again
Remove all links from the email
Test all links before sending emails
Explanation:
Sarah says they should test all links before sending emails, which directly supports this inference.
5.
What are William and Sarah mainly discussing?
A company training schedule
A customer service complaint
The performance of an email marketing campaign and ways to improve it
A new product launch
Explanation:
They discuss campaign results such as open rate, click-through rate, unsubscribes, and improvements for the next campaign.
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