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Listening Quiz: Thảo Luận Mục Tiêu và KPI Chiến Dịch – Easy Level
Th4 27, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are Sarah and John mainly discussing?
A customer service complaint and follow-up plan
A marketing campaign’s objectives, KPIs, and timeline
A product launch budget and supplier contracts
A hiring process for a new marketing team
Explanation:
They discuss the campaign’s main objective, how success will be measured with KPIs, the target increases, and the three-month timeline.
2.
What is the campaign’s main objective?
To launch a new social media platform
To increase brand awareness
To reduce website traffic
To improve employee training
Explanation:
Sarah says, “Our main objective is to increase brand awareness.”
3.
Which KPIs should they focus on first?
Sales revenue and customer satisfaction
Website traffic and social media engagement
Advertising costs and delivery speed
Email open rates and product returns
Explanation:
Sarah specifically says they should look at website traffic and social media engagement first.
4.
What target do they want for the KPIs?
A three-month review cycle
A 20% increase in both areas
A 10% decrease in both areas
A 20% increase in website traffic only
Explanation:
Sarah says, “we want a 20% increase in both areas.”
5.
What will John most likely do after this conversation?
Cancel the campaign because the goals are unclear
Ask Sarah to choose a new campaign objective
Prepare a report for the leadership team
Start measuring the KPIs immediately himself
Explanation:
John says, “I will prepare the report for the leadership team,” so that is the most likely next step.
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Tiếng Anh Marketing: Thảo Luận Mục Tiêu và KPI Chiến Dịch – Easy Level
Tiếp theo:
Listening Quiz: Thảo Luận về Thực Hành Quyền Tác Giả Có Đạo Đức – Medium Level
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