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Listening Quiz: Thảo Luận về Personas và Hành Trình Người Dùng – Medium Level
Th12 20, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What did Kevin say he added to each persona?
User goals and challenges
Main tasks and emotions
Meeting notes and feedback
Design sketches and wireframes
Explanation:
Kevin says, ‘Yes, I added goals and challenges for each one.’
2.
What does Kevin say about the user journeys?
He will present them next week
He has not begun them yet
He finished them last night
He started them but needs more details
Explanation:
Kevin says, ‘I started the journeys but I need more details.’
3.
What are Jessica and Kevin mainly discussing?
Planning travel arrangements for a business trip
Creating and improving personas and user journeys
Writing a report about customer complaints
Hiring new employees for a project team
Explanation:
The conversation is about preparing personas, user journeys, tasks, and emotions to improve the design.
4.
Why does Jessica suggest thinking about the emotions users might feel?
To postpone the review meeting
To replace the user goals section
To help improve the design
To make the journeys more entertaining
Explanation:
Jessica says, ‘That will help us improve the design a lot.’
5.
What will Kevin do next?
Prepare the updated files
Cancel tomorrow’s meeting
Send the personas to the client immediately
Start a new set of personas
Explanation:
Kevin says, ‘Sounds good. I will prepare the updated files.’
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Tiếng Anh Marketing: Thảo Luận về Personas và Hành Trình Người Dùng – Medium Level
Tiếp theo:
Tiếng Anh Cho NGOs: Thuyết Trình Dữ Liệu Kết Quả Hàng Năm – Easy Level
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