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Listening Quiz: Thảo Luận về Phân Tích Thắng-Thua – Medium Level
Th10 9, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Linda and Paul’s discussion?
D A discussion about hiring more sales staff
B A complaint about customer support delays only
A review of the company’s win-loss analysis and how to improve sales
C A plan to launch a new product next month
Explanation:
They discuss the results of the win-loss analysis and talk about sales improvements such as highlighting simplicity and adjusting pricing.
2.
According to Linda, what is the main reason the company loses deals?
A Customers do not trust the brand
C Price is the main reason for losses
D The sales team responds too slowly
B The product is too difficult to use
Explanation:
Linda says directly that price is the main reason for losses.
3.
What kind of pricing situation do competitors offer, especially in small business markets?
D No prices at all
B Lower prices
C The same prices
A Higher prices than the company
Explanation:
Linda says competitors offer lower prices, especially in small business markets.
4.
What new customer needs did the analysis show?
D More discount coupons
A More product colors and designs
C Longer contracts
B Faster support and training
Explanation:
Linda says customers want faster support and training.
5.
Why does Linda suggest planning a meeting next week?
B To cancel the current pricing model immediately
D To prepare for a customer event
A To discuss the analysis results with product and sales teams
C To review employee vacation schedules
Explanation:
After discussing the findings, Paul says they need to work with product and sales teams, and Linda agrees to plan a meeting next week.
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