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Listening Quiz: Thiết Kế Sản Phẩm cho Văn Hóa Mới – Easy Level
Th2 1, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are John and Linda mainly discussing?
How to advertise products online
How to choose the best colors for a logo
How to hire translators for a company
How to design a product for new cultures
Explanation:
They discuss cultural factors such as colors, language, and customs when designing products for new cultures.
2.
According to Linda, what should the company use in the product language?
Short slogans
Local words
Technical terms
Only English words
Explanation:
Linda says, “Language is key. We must use local words.”
3.
What does John suggest about working with language issues?
Using only pictures
Hiring a local translator
Asking customers to translate
Skipping language changes
Explanation:
John says, “Right. We can hire a local translator.”
4.
Why do John and Linda want the product to feel familiar?
To avoid meeting local experts
To make the product look expensive
To help people in the new culture accept and use it more easily
To replace local customs with new ones
Explanation:
They say customs can change how people use the product, and they want the product to feel familiar, which suggests making it easier for people in that culture to accept and use.
5.
What will John and Linda most likely do next?
Choose a new company name
Stop considering local customs
Meet with local experts next week
Start advertising the product immediately
Explanation:
John says, “Let’s meet with local experts next week,” and Linda agrees that they can help them understand better.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Listening Quiz: Khung Quản Trị Pháp Lý Cho Các Công Ty Con – Advanced Level
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Flashcards và Quiz Từ Vựng: Thiết Kế Sản Phẩm cho Văn Hóa Mới – Easy Level
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