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Listening Quiz: Thuyết Trình Chiến Lược Chiến Dịch Đa Kênh – Advanced Level
Th11 22, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is Anna mainly presenting to James?
A detailed report on last quarter’s sales results
A multi-channel campaign strategy for reaching customers
A complaint about problems with paid advertising
A request for a larger office budget
Explanation:
Anna says she is ready to present their campaign strategy, and she explains that it uses multiple channels to reach customers effectively.
2.
Which channels will the campaign use?
Television, radio, and print ads
Direct mail, phone calls, and flyers
Social media, email marketing, and paid ads
Webinars, podcasts, and billboards
Explanation:
Anna states that they will use social media, email marketing, and paid ads.
3.
How will the team measure the campaign’s success?
By surveying employee satisfaction
By counting website visits only
By comparing the budget to last year’s spending
By tracking engagement, click rates, and sales conversions
Explanation:
Anna says they will track engagement, click rates, and sales conversions.
4.
What can be inferred about the campaign timeline?
It will launch only after the risks disappear
It will start next Monday and run for three months
It will end before next Monday
It has no set schedule yet
Explanation:
Anna says the campaign will launch next Monday, and she also says the total budget is for three months, so it can be inferred that the campaign is planned for that period.
5.
What risks does Anna mention?
Legal disputes and supplier shortages
Customer complaints and bad weather
Low employee morale and shipping delays
Ad fatigue and platform changes
Explanation:
Anna specifically says the risks include ad fatigue and platform changes.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Tiếng Anh Marketing: Thuyết Trình Chiến Lược Chiến Dịch Đa Kênh – Advanced Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Thảo Luận Đồng Ý Có Hiểu Biết cho Thử Nghiệm Lâm Sàng – Easy Level
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