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Listening Quiz: Thuyết Trình Chiến Lược Chiến Dịch Đa Kênh – Advanced Level
Th11 22, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is Anna mainly presenting to James?
A multi-channel campaign strategy for reaching customers
A complaint about problems with paid advertising
A request for a larger office budget
A detailed report on last quarter’s sales results
Explanation:
Anna says she is ready to present their campaign strategy, and she explains that it uses multiple channels to reach customers effectively.
2.
Which channels will the campaign use?
Direct mail, phone calls, and flyers
Social media, email marketing, and paid ads
Television, radio, and print ads
Webinars, podcasts, and billboards
Explanation:
Anna states that they will use social media, email marketing, and paid ads.
3.
How will the team measure the campaign’s success?
By surveying employee satisfaction
By counting website visits only
By tracking engagement, click rates, and sales conversions
By comparing the budget to last year’s spending
Explanation:
Anna says they will track engagement, click rates, and sales conversions.
4.
What can be inferred about the campaign timeline?
It has no set schedule yet
It will end before next Monday
It will start next Monday and run for three months
It will launch only after the risks disappear
Explanation:
Anna says the campaign will launch next Monday, and she also says the total budget is for three months, so it can be inferred that the campaign is planned for that period.
5.
What risks does Anna mention?
Customer complaints and bad weather
Low employee morale and shipping delays
Ad fatigue and platform changes
Legal disputes and supplier shortages
Explanation:
Anna specifically says the risks include ad fatigue and platform changes.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Tiếng Anh Marketing: Thuyết Trình Chiến Lược Chiến Dịch Đa Kênh – Advanced Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Thảo Luận Đồng Ý Có Hiểu Biết cho Thử Nghiệm Lâm Sàng – Easy Level
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