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Listening Quiz: Thuyết Trình Kết Quả Mô Hình Marketing Mix – Advanced Level
Th2 6, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main focus of Mia and James’s conversation?
Reviewing customer complaints about product quality
Discussing the results of a marketing model and how to adjust spending
Planning a company event and assigning tasks to team members
Negotiating a new advertising contract with a media agency
Explanation:
The conversation centers on Mia presenting marketing mix modeling results and James discussing how to use those results to change the budget.
2.
According to Mia, which advertising channel has the best return on investment?
TV ads
Digital ads
Price reductions
Promotions
Explanation:
Mia says, ‘Digital ads have the best return on investment.’
3.
What does Mia say about promotions?
They reduce sales by 10%
They are the most cost-effective channel
They increase short-term sales by 25%
They have no measurable impact
Explanation:
Mia states that promotions ‘increase short-term sales by 25%.’
4.
What can be inferred from James’s response after hearing that digital ads have the best return on investment?
He believes TV ads should be increased instead
He thinks the model results are unreliable
He is considering shifting more budget to digital ads
He wants to stop using all advertising channels
Explanation:
James asks whether they should shift budget toward digital, which suggests he is considering reallocating spending in that direction.
5.
What will Mia do next?
Start a promotional campaign immediately
Meet with customers to gather feedback
Draft a new budget proposal this week
Cancel the TV advertising plan
Explanation:
Mia says, ‘I will draft a new budget proposal this week.’
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