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Listening Quiz: Thuyết Trình Phân Tích Phân Khúc Khách Hàng – Advanced Level
Th8 29, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Sarah and James’s conversation?
A report on employee performance and salaries
A meeting to choose a new company logo
A discussion of how to organize an office event
A presentation about customer segmentation and marketing plans
Explanation:
Sarah and James discuss analyzing customers into groups, their differences, satisfaction rates, and marketing strategies, so the conversation is about customer segmentation and marketing plans.
2.
According to Sarah, what is one way to attract more customers in the youngest group?
Use targeted ads and influencer partnerships
Increase in-store discounts and coupons
Offer premium products and loyalty rewards
Improve customer service and product quality
Explanation:
Sarah says the youngest group prefers online shopping and social media ads, and that targeted ads and influencer partnerships are needed to attract more customers in that group.
3.
Which customer group spends the most money on average?
Group four
Group two
Group one
Group three
Explanation:
Sarah states that group three spends the most on average.
4.
What can be inferred about group two?
They spend the most on average
They show the highest satisfaction rates
They are the youngest customers
They are the least satisfied customers
Explanation:
Sarah says group two shows the highest satisfaction rates, so that is the supported inference about group two.
5.
Why does Sarah suggest premium products and loyalty rewards for group three?
Because group three is the youngest group
Because group three has the highest satisfaction rates
Because group three prefers social media ads
Because group three spends the most on average
Explanation:
Sarah recommends premium products and loyalty rewards right after James asks about the group that spends the most, so her suggestion is meant for group three, the highest-spending group.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Flashcards và Quiz Từ Vựng: Thuyết Trình Phân Tích Phân Khúc Khách Hàng – Advanced Level
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