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Listening Quiz: Trình Bày Đầu Tư Sản Phẩm Mới cho Giám Đốc Tài Chính – Medium Level
Th11 21, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Jessica’s conversation with Mark?
To ask for a raise based on her work performance
To discuss plans for a customer service campaign
To present a new product investment proposal
To complain about the company’s current product lineup
Explanation:
Jessica presents a new product idea, explains the investment needed, and answers Mark’s questions about profits, risks, and market fit. The conversation is about proposing a new product investment.
2.
How much money does Jessica say is needed for development and marketing?
$50,000
$200,000
$1,000,000
$500,000
Explanation:
Jessica says, ‘We need $500,000 for development and marketing.’
3.
What does Jessica say is the main risk of the new product?
Market competition and customer acceptance
Poor distribution channels
A delay in hiring staff
High production costs
Explanation:
Jessica states that the main risk is ‘market competition and customer acceptance.’
4.
What can be inferred about Mark’s attitude toward Jessica’s proposal?
He has already approved the investment
He is interested but wants to review the proposal first
He thinks the idea is impossible to launch
He is only interested in the marketing plan
Explanation:
Mark says the idea sounds interesting, asks several follow-up questions, and then says he will review it and get back to her. This shows interest, but not immediate approval.
5.
What does Jessica say about how the product will fit with the company’s current lineup?
It will replace the existing products
It complements existing products and targets new customers
It will require the company to stop selling other products
It is only for current customers
Explanation:
Jessica explains that the product ‘complements our existing products and targets new customers.’
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