Chuyển đến phần nội dung
Luyện Nghe Tiếng Anh Chất
Tiếng Anh Chuyên Ngành
Listening Quiz: Thảo Luận Báo Cáo ROI Nội Dung – Advanced Level
Th10 9, 2025
—
bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
‹
1
2
3
4
5
›
1.
What is the main focus of Laura and James’s conversation?
A discussion about hiring new writers
A complaint about low sales from paid ads
A review of content performance and return on investment
A plan to redesign the company website
Explanation:
Laura presents a content ROI report, and they discuss traffic, leads, cost per lead, and next steps for improving content performance.
2.
By how much did organic traffic increase this quarter?
50%
20%
30%
40%
Explanation:
Laura says, ‘Organic traffic increased by 40% this quarter.’
3.
Which content pieces drove most of the leads from organic sources?
Videos and podcasts
Blog posts and whitepapers
Emails and newsletters
Paid ads and banners
Explanation:
Laura says, ‘Blog posts and whitepapers drove most leads.’
4.
What can be inferred about paid ads from Laura’s report?
They produced far more leads than organic content
They were ineffective and should be stopped immediately
They caused the cost per lead to rise
They brought in steady leads but did not grow much
Explanation:
Laura says paid ads had ‘steady leads but no big growth,’ which supports the inference that they were stable but not expanding.
5.
What do Laura and James decide to do next?
Pause all content campaigns until next quarter
Share the report with the team and create more targeted blog posts
Shift the budget entirely to paid ads
Rewrite the whitepapers before analyzing any results
Explanation:
Laura suggests creating more targeted blog posts and updating old content, and James says, ‘Let’s share this report with the team.’
Previous
Check
Next
Finish
Reset
Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
←
Trước đó:
Tiếng Anh Dệt May: Tư Vấn Về Lộ Trình Chứng Nhận Dệt May Bền Vững – Advanced Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Giúp Anna Chọn Một Điểm Đến Du Lịch – Medium Level
→