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Tiếng Anh Chuyên Ngành
Listening Quiz: Tư Vấn Nhóm UX Về Cá Nhân Hóa Nội Dung – Advanced Level
Th2 21, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1
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5
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1.
What is the conversation mainly about?
Choosing a location for a marketing event
Discussing a new company privacy policy
Planning how to personalise content for different user groups
Reviewing the team’s monthly sales results
Explanation:
Jessica and Paul discuss ways to improve UX through content personalisation using age and location data, while also considering privacy and testing.
2.
According to Jessica, why should the team personalise content by age groups?
Users see content that fits their interests
It makes promotions cheaper to run
It removes the need for location data
It reduces the need for user feedback
Explanation:
Jessica says users see content that fits their interests when content is personalised by age groups.
3.
What does Jessica say is important for promotions?
Removing privacy checks
Using only age data
Testing without real users
Location-based personalisation
Explanation:
Jessica says location-based personalisation is important too, especially for promotions.
4.
What can be inferred about the team’s approach to personalisation?
They plan to try different content versions and improve them using user feedback
They believe privacy is not relevant if personalisation works
They will only segment users by location and ignore age
They have decided to stop using audience data altogether
Explanation:
Paul says they should test different versions with real users, and Jessica adds that they can improve based on feedback.
5.
What will the team do first, according to Jessica?
Segment users and map content types
Launch the final personalised campaign
Stop using age and location data
Collect payment information from users
Explanation:
Jessica says, ‘First, segment users and map content types.’
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