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Listening Quiz: Chiến Lược Truyền Thông cho Tranh Chấp Quy Định – Advanced Level
Th9 13, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What are Mark and Anna mainly discussing?
A customer service complaint and refund policy
A communications plan for handling a regulatory dispute
A hiring strategy for a new department
A marketing campaign for a new product
Explanation:
They are planning how to communicate carefully about a client’s regulatory dispute, including a press release, social media, and legal guidance.
2.
According to Anna, what should social media posts include?
Facts only
Personal opinions to reassure the public
Blame for the problem
Detailed legal arguments
Explanation:
Anna says they should limit social media posts to facts only.
3.
What does Anna say should guide all communications?
Competitor reactions
The client’s marketing goals
Legal advice
Public polls
Explanation:
Anna states, “Legal advice must guide all communications.”
4.
What can be inferred about the situation they are facing?
The issue is simple and unlikely to attract attention
They want to avoid escalating the problem with careless statements
They are preparing a speech for a company celebration
They have already resolved the dispute completely
Explanation:
Their repeated focus on caution, facts, avoiding speculation, and responding to misinformation suggests they want to prevent the situation from getting worse.
5.
What will Mark do next?
Send the press release immediately
Call the media for interviews
Post updates on social media
Start drafting the timeline today
Explanation:
Mark says, “I will start the draft today,” after Anna suggests drafting a timeline for all actions.
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