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Listening Quiz: Lời Khuyên Truyền Thông Tái Định Vị Thương Hiệu – Easy Level
Th4 11, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What is the main topic of the conversation?
How to design a new company logo
How to improve customer service speed
How to communicate a rebranding plan
How to train employees for new jobs
Explanation:
The speakers discuss how to plan and communicate a rebranding carefully, including messages, employees, social media, feedback, and updates.
2.
What does Olivia say should come first in the rebranding process?
Creating clear messages for customers
Changing the company slogan
Holding a large public event
Posting new photos on social media
Explanation:
Olivia says, “Start with clear messages for our customers.”
3.
How does Olivia suggest telling employees about the rebranding?
By sending them product samples
Through simple emails and meetings
By waiting until the launch date
By posting only on social media
Explanation:
Olivia says to use simple emails and meetings to explain the rebranding to employees.
4.
Why does Olivia want regular updates?
To make the logo change more expensive
To keep everyone informed and happy
To avoid speaking with employees
To reduce the need for customer feedback
Explanation:
Olivia says, “Regular updates keep everyone informed and happy,” which implies that is why she wants them.
5.
Why does Olivia say the company should explain why the change is good?
To help customers and employees understand the rebranding
To avoid using social media posts
To hide the fact that the brand is changing
To stop asking for feedback
Explanation:
Olivia says to explain why the change is good when changing the logo and colors, which shows she wants people to understand and accept the rebranding.
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Listening Lesson
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