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Listening Quiz: Lời Khuyên Truyền Thông Tái Định Vị Thương Hiệu – Easy Level
Th4 11, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What is the main topic of the conversation?
How to improve customer service speed
How to design a new company logo
How to train employees for new jobs
How to communicate a rebranding plan
Explanation:
The speakers discuss how to plan and communicate a rebranding carefully, including messages, employees, social media, feedback, and updates.
2.
What does Olivia say should come first in the rebranding process?
Holding a large public event
Changing the company slogan
Creating clear messages for customers
Posting new photos on social media
Explanation:
Olivia says, “Start with clear messages for our customers.”
3.
How does Olivia suggest telling employees about the rebranding?
By posting only on social media
By waiting until the launch date
By sending them product samples
Through simple emails and meetings
Explanation:
Olivia says to use simple emails and meetings to explain the rebranding to employees.
4.
Why does Olivia want regular updates?
To make the logo change more expensive
To avoid speaking with employees
To keep everyone informed and happy
To reduce the need for customer feedback
Explanation:
Olivia says, “Regular updates keep everyone informed and happy,” which implies that is why she wants them.
5.
Why does Olivia say the company should explain why the change is good?
To hide the fact that the brand is changing
To help customers and employees understand the rebranding
To avoid using social media posts
To stop asking for feedback
Explanation:
Olivia says to explain why the change is good when changing the logo and colors, which shows she wants people to understand and accept the rebranding.
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Listening Lesson
Vocabulary Flashcards and Quiz
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