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Listening Quiz: Phát Triển Quy Trình Phản Ứng Khủng Hoảng Mạng Xã Hội – Advanced Level
Th8 13, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên quan hệ công chúng (English for Public Relations Specialist)
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1.
What is Emily and Kevin mainly discussing?
How to hire more social media staff
How to redesign the company website
How to create a plan for responding to a social media crisis
How to increase social media followers quickly
Explanation:
Emily and Kevin are discussing the steps needed to create a social media crisis response plan.
2.
What does Emily say they should prepare for quick responses?
A weekly marketing schedule
Pre-approved messages
A list of customer complaints
A new advertising campaign
Explanation:
Emily says they should prepare pre-approved messages for quick responses.
3.
What does Kevin say will help them stay alert while monitoring social media?
Waiting for reports from customers
Using monitoring tools
Hiring an outside consultant
Posting more frequently
Explanation:
Kevin says that using monitoring tools will help them stay alert.
4.
Why does Kevin agree that the team should have a clear chain of command?
So the team can post fewer messages
So everyone knows who is responsible during a crisis
So the company can avoid using social media
So the plan will not need to be updated
Explanation:
A clear chain of command means people know who is responsible during a crisis.
5.
What will Kevin most likely do next?
Start drafting the document
Train the whole team on the protocol
Remove the monitoring tools
Call senior management immediately
Explanation:
Kevin says, ‘I will start drafting the document today,’ so that is the next action he will likely take.
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Listening Lesson
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