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Listening Quiz: Bài Tập Mô Phỏng Khủng Hoảng Cho Lãnh Đạo Marketing – Advanced Level
Th12 19, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of the conversation?
To review next year’s sales targets
To plan how to respond to a product recall crisis
To assign regular customer service shifts
To discuss a new advertising campaign
Explanation:
James and Olivia discuss how to handle a major product recall, including public statements, social media messages, customer support, media monitoring, and refunds. The conversation is about crisis response planning.
2.
What does James say the company faces today?
A software update delay
A major product recall
A decline in office supplies
A merger with another company
Explanation:
James says, ‘Our company faces a major product recall today.’
3.
What does Olivia say she will do immediately regarding public relations?
Write a press release alone
Cancel all media interviews
Coordinate with the PR team
Contact suppliers about inventory
Explanation:
Olivia says, ‘I will coordinate with the PR team immediately.’
4.
What can be inferred about the company’s priorities during the crisis?
Reducing employee vacations is the main goal
Speed and clear communication are important
Keeping the issue secret is the best strategy
Waiting for customers to call first is preferred
Explanation:
James says they need to ‘act fast and communicate clearly,’ and the conversation focuses on coordinated updates and messaging, showing that speed and clear communication are priorities.
5.
What will they most likely do next after this conversation?
End the meeting without further discussion
Launch a new product campaign
Review their crisis plans again in one hour
Announce employee promotions
Explanation:
James says, ‘Let’s review everything again in one hour,’ and Olivia agrees that she will update him soon, so the next step is a review meeting.
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Listening Lesson
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