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Listening Quiz: Bài Tập Mô Phỏng Khủng Hoảng Cho Lãnh Đạo Marketing – Advanced Level
Th12 19, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of the conversation?
To plan how to respond to a product recall crisis
To assign regular customer service shifts
To discuss a new advertising campaign
To review next year’s sales targets
Explanation:
James and Olivia discuss how to handle a major product recall, including public statements, social media messages, customer support, media monitoring, and refunds. The conversation is about crisis response planning.
2.
What does James say the company faces today?
A decline in office supplies
A software update delay
A merger with another company
A major product recall
Explanation:
James says, ‘Our company faces a major product recall today.’
3.
What does Olivia say she will do immediately regarding public relations?
Cancel all media interviews
Contact suppliers about inventory
Write a press release alone
Coordinate with the PR team
Explanation:
Olivia says, ‘I will coordinate with the PR team immediately.’
4.
What can be inferred about the company’s priorities during the crisis?
Waiting for customers to call first is preferred
Reducing employee vacations is the main goal
Keeping the issue secret is the best strategy
Speed and clear communication are important
Explanation:
James says they need to ‘act fast and communicate clearly,’ and the conversation focuses on coordinated updates and messaging, showing that speed and clear communication are priorities.
5.
What will they most likely do next after this conversation?
Review their crisis plans again in one hour
Launch a new product campaign
End the meeting without further discussion
Announce employee promotions
Explanation:
James says, ‘Let’s review everything again in one hour,’ and Olivia agrees that she will update him soon, so the next step is a review meeting.
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Listening Lesson
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