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Listening Quiz: Cuộc Họp Xem Xét Bảo Vệ Thương Hiệu – Medium Level
Th10 16, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of the conversation?
Scheduling employee vacations
Reviewing problems in brand guardianship and planning fixes
Launching a new advertising campaign
Choosing a new company logo
Explanation:
Mark and Sophia discuss inconsistencies in brand materials, such as incorrect logo size and unauthorized color changes, and they plan a checklist and training to fix the issues.
2.
What example of an inconsistency does Sophia mention first?
The logo size is not always correct
The product packaging uses the wrong font
The company slogan is too long
The website is missing contact information
Explanation:
Sophia says, ‘The logo size is not always correct’ before mentioning the color scheme issue.
3.
What does Sophia suggest to help keep the brand consistent?
Creating a checklist for all teams
Hiring more designers
Changing the company name
Removing all brand rules
Explanation:
Sophia says, ‘We can create a checklist for all teams,’ and Mark agrees it will help keep the brand consistent.
4.
Why does Mark say, ‘That is a big problem’?
He is showing that the issue with the logo size matters a lot
He does not understand Sophia’s point
He is joking about the brand materials
He wants to end the meeting quickly
Explanation:
Mark says it after Sophia mentions the logo size is not always correct, and he adds that it affects the brand image.
5.
What can be inferred about the company’s current brand guardianship process?
It does not involve any employees
It is already fully automated
It only applies to new products
It has some weaknesses that need improvement
Explanation:
The conversation shows recent inconsistencies, plans for a checklist, and training to avoid future mistakes, which suggests the current process needs improvement.
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Tiếng Anh Môi trường: Quản Trị Môi Trường Cho Dự Án Hạ Tầng – Advanced Level
Tiếp theo:
Tiếng Anh Thương Mại: Đàm Phán Gia Hạn Deadline – Easy Level
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