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Listening Quiz: Đầu Tư Thương Hiệu và Cắt Giảm Ngân Sách – Medium Level
Th4 2, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of Jessica and James’s conversation?
Jessica is asking James to approve a new product launch.
The report explains how budget cuts affect brand equity.
James is reviewing sales numbers for the past quarter.
The company is planning a new advertising campaign.
Explanation:
Jessica says she has a brand report that shows how budget cuts affect brand equity, and the rest of the conversation focuses on that impact.
2.
According to Jessica, what happens to brand equity if the budget is cut by 20%?
It stays stable for three years.
It drops by 15% in the first year.
It drops by 30% in the first year.
It rises by 15% in the first year.
Explanation:
Jessica states that if the budget is cut by 20%, brand equity drops by 15% in the first year.
3.
What does Jessica say happens to brand equity after three years if the budget is cut?
It drops by 10%.
It grows slowly.
It drops by 30%.
It returns to the original level.
Explanation:
Jessica explains that the drop grows to 30% after three years.
4.
What can be inferred from the conversation about keeping the budget the same?
It would prevent any future brand value changes.
It would likely lead to unstable brand equity.
It would immediately reduce brand equity by 15%.
It would keep brand equity stable and may allow slow growth.
Explanation:
Jessica says that if they keep the budget the same, brand equity stays stable and may grow slowly.
5.
Why does Jessica share the report with James?
To ask him to prepare a different report.
To explain why the company should increase prices.
To show that brand investment is less important than sales.
To warn that cutting the budget could harm brand value.
Explanation:
The report is about the effects of budget cuts, and Jessica emphasizes that cutting the budget can hurt brand value a lot.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Tiếng Anh Môi trường: Giảm Thiểu Sinh Thái Cho Phát Triển Gần Sinh Cảnh Được Bảo Vệ – Medium Level
Tiếp theo:
Tiếng Anh Tổ Chức Sự Kiện: Ra Mắt Chương Trình Kết Nối Mạng Lưới Trực Tuyến – Advanced Level
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