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Listening Quiz: Điều Chỉnh Định Vị Thương Hiệu Cho Thị Trường Mới – Medium Level
Th4 8, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What are Michael and Mia mainly discussing?
How to redesign a product package for an office supply store
How to adapt a brand for a new market
How to increase online sales through discounts
How to train employees to speak more politely
Explanation:
They discuss changing the brand message, visuals, product names, and advertising style to fit the values of a new market.
2.
What values does the new market focus more on?
Luxury and status
Individual success and competition
Family and tradition
Speed and convenience
Explanation:
Michael says the new market focuses more on family and tradition.
3.
What kind of colors should the brand use?
Neutral colors that look expensive
Bright and energetic colors
Dark and dramatic colors
Colors that feel warm and safe
Explanation:
Michael says they should use colors that feel warm and safe.
4.
What does Michael say about the product names?
They should be longer and more memorable
They should include the company founder’s name
They should stay exactly the same
They must be easy to say there
Explanation:
Michael says the names must be easy to say in the new market.
5.
Why does Michael think these changes will help the brand?
They will make the brand look cheaper
They will connect better with people in the new market
They will reduce the need for advertising
They will make the product work better
Explanation:
Michael says the changes will help the brand succeed because it will connect better with people.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Listening Quiz: Tổng Kết Sau Thu Thập Dữ Liệu – Medium Level
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Flashcards và Quiz Từ Vựng: Hình Phạt Khi Vượt Quá Điều Kiện Giấy Phép Môi Trường – Advanced Level
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