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Listening Quiz: Phản Hồi Phản Ứng Tiêu Cực Trên Mạng Xã Hội – Easy Level
Th11 3, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of Sophia and Michael’s conversation?
Planning a social media campaign with no problems
Deciding whether to stop using social media
Choosing a new product to advertise
Responding to negative public reactions to a campaign
Explanation:
They discuss comments, public upset, and how to respond with an apology and clarification, so the conversation is about responding to backlash.
2.
What does Sophia suggest they should post?
A clear apology
A private memo to the team
A new advertisement
A list of customer complaints
Explanation:
Sophia says, “We should post a clear apology.”
3.
What does Michael say can help clarify their message?
A press conference
A printed brochure
A new slogan
A video
Explanation:
Michael says, “Also, we can share a video to clarify.”
4.
What can be inferred about the company’s goal in responding to the comments?
They want to ignore the public and move on
They want to rebuild trust with the public
They want to blame the audience for misunderstanding
They want to cancel the campaign immediately
Explanation:
They talk about apologizing, explaining their meaning, answering questions, and Michael says it will help rebuild trust, so their goal is to rebuild trust.
5.
What will Michael most likely do next?
Delete the social media comments
Call the media for an interview
Write the message they need to prepare
End the campaign for good
Explanation:
Sophia says they should prepare the message carefully today, and Michael responds, “I will start writing it now.”
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