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Listening Quiz: Phản Hồi Thương Hiệu Mới Của Đối Thủ – Medium Level
Th12 27, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What are Kevin and Emily mainly discussing?
How to respond to a competitor’s new brand
How to plan a company vacation event
How to hire new employees for the team
How to reduce the cost of manufacturing products
Explanation:
They are discussing the competitor’s new brand and how their company should respond with strategies such as product improvements, marketing, promotions, and feedback.
2.
What concern does Kevin mention about lowering prices?
It would only help their competitor
It could take too long to implement
It may confuse customers about the brand
It might cause them to lose profit
Explanation:
Kevin says lowering prices could work, but they must avoid losing profit.
3.
What does Emily suggest collecting to help improve their products?
Employee schedules
Supplier contracts
Sales reports
Customer feedback
Explanation:
Emily says they should also collect customer feedback to improve.
4.
Why does Kevin say promotions can attract customers quickly?
To explain why promotions are one possible response to the competitor
To ask Emily to stop discussing prices
To suggest that product improvements are unnecessary
To show that the team has already decided on a final budget
Explanation:
Kevin agrees that promotions are a good idea because they can attract customers quickly, showing he is evaluating response strategies.
5.
What can be inferred about Kevin and Emily’s next step?
They will ignore the competitor’s new brand for now
They will ask customers to choose between only two products
They will prepare a plan and share it with the team
They will immediately launch a new store location
Explanation:
Emily says, ‘Let’s prepare a plan and present it to the team,’ so it can be inferred that they will work on a plan and share it with the team.
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