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Listening Quiz: Phối Hợp Chiến Dịch Tích Hợp 360 Độ – Advanced Level
Th5 8, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is Laura and John mainly discussing?
Writing a sales report for last quarter
Choosing a new retail store location
Hiring staff for the marketing department
Planning a coordinated multi-channel advertising campaign
Explanation:
They discuss planning a campaign that uses TV, digital, out-of-home, and retail channels together with one theme and same-time launch.
2.
Which channels will be used in the campaign?
Retail, sponsorships, and trade shows
Digital, social media, and direct mail
TV, digital, out-of-home, and retail
TV, radio, print, and email
Explanation:
Laura says they need TV, digital, out-of-home, and retail.
3.
What will the team use to coordinate the messages across channels?
Different messages for each audience
A separate slogan for each channel
A new product logo
A single creative theme
Explanation:
Laura says, “We will use a single creative theme.”
4.
What can be inferred about the campaign launch?
The channels are designed to start together for a stronger effect
Retail will launch first, then the other channels later
Only the digital ads will begin on Monday
The team has not decided on a launch date yet
Explanation:
Laura says all channels must launch at the same time, and John says this will create strong brand impact.
5.
When will the team start preparing for the campaign?
After the digital results come in
Tomorrow morning
At the end of the month
Next Monday
Explanation:
Laura says, “Next Monday. We have one week to prepare.”
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