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Listening Quiz: Quản Lý Ngân Sách Bộ Công Cụ Thương Hiệu – Advanced Level
Th4 15, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of the conversation?
Reviewing and improving the brand toolkit budget
Planning a new advertising campaign
Designing a new company logo
Hiring more staff for the marketing team
Explanation:
William and Sarah discuss how to manage the brand toolkit budget by finding cost-efficient options, comparing suppliers, and increasing digital materials.
2.
What will Sarah do this week?
Research new vendors
Cancel the current supplier contracts
Place an order for printed brochures
Design a new brand logo
Explanation:
Sarah says, “I can research new vendors this week.”
3.
What does Sarah say about digital materials?
They are only useful for internal memos
They reduce printing costs significantly
They are more expensive than print materials
They should be avoided for brand standards
Explanation:
Sarah states that digital options reduce printing costs significantly.
4.
What can be inferred about William and Sarah’s priorities?
They plan to ignore the budget and focus on design
They want to save money without lowering brand quality
They want to eliminate all supplier relationships
They care more about printing than digital materials
Explanation:
They repeatedly discuss cost savings, but William also says they must keep the quality high and Sarah agrees that cost-saving should not reduce brand standards.
5.
What will Sarah most likely do next based on the conversation?
Choose a new logo for the brand toolkit
Increase the printing budget
Stop working with all current suppliers immediately
Prepare a report comparing digital and print costs
Explanation:
Sarah says, “I will prepare a report comparing digital and print costs,” which is the next action she states directly.
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