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Listening Quiz: Sử Dụng Dữ Liệu Người Tiêu Dùng Trong Phát Triển Sản Phẩm Mới – Advanced Level
Th7 1, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of the conversation?
How to use consumer data to develop new products
How to reduce shipping costs for online orders
How to hire more employees for a company
How to advertise products on social media
Explanation:
The conversation focuses on using consumer data to understand customers, spot trends, and improve new product development.
2.
According to Mark, what kinds of data should they gather?
Competitor salaries and tax records
Sales forecasts and employee schedules
Purchase history and feedback
Website passwords and bank details
Explanation:
Mark says they should gather purchase history and feedback.
3.
Why does Mark say customer input should be included in design?
It makes data collection faster
It helps products succeed
It reduces the need for privacy laws
It guarantees higher market prices
Explanation:
Mark states that customer input improves product success.
4.
What can be inferred about Mark’s view of consumer data?
He thinks privacy rules should be ignored for faster results
He thinks data is useful only after a product is launched
He feels customer feedback is less useful than guesses
He believes data should be used carefully and responsibly
Explanation:
Mark says data should be used carefully and that privacy must be protected and laws followed, showing he values responsible use.
5.
How does Mark suggest they handle conflicting customer needs?
By ignoring smaller customer groups
By prioritizing based on market size and value
By delaying the decision until next year
By choosing the cheapest option first
Explanation:
Mark explains that when data shows conflicting needs, they should prioritize based on market size and value.
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