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Listening Quiz: Thảo Luận Tài Liệu Hướng Dẫn Thương Hiệu – Easy Level
Th4 16, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What are John and Laura mainly discussing?
A plan to redesign a website
A proposal for a new marketing campaign
A brand guidelines document for a company
A list of customer complaints
Explanation:
They are talking about what a brand guidelines document should include, so the main topic is a brand guidelines document.
2.
Which item does John say the brand guidelines document should include?
Employee schedules
A monthly budget report
Logo rules and colors
Customer testimonials
Explanation:
John says the document should have logo rules and colors.
3.
What does John say should be clear?
Fonts and images
The company budget
The office location
Customer service hours
Explanation:
John answers Laura’s question by saying that fonts and images must be clear.
4.
Why does John say tone helps keep the brand consistent?
Because it replaces the need for logos
Because it helps the brand sound the same across materials
Because it makes the document longer
Because it only matters for customers
Explanation:
John says tone helps keep the brand consistent, which implies it helps the brand present a unified voice across materials.
5.
How does John say they should make sure everyone follows the guidelines?
By asking customers for approval
By enforcing it across all touchpoints
By changing the logo every month
By training only new employees
Explanation:
John states that they should enforce the guidelines across all touchpoints.
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