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Listening Quiz: Thuyết Trình Báo Cáo Theo Dõi Thương Hiệu – Medium Level
Th6 11, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of Emma’s report presentation?
To introduce a new advertising agency
To compare the company’s sales with competitors
To explain recent changes in brand metrics and suggest improvements
To announce a change in customer service staff
Explanation:
Emma presents the brand tracking report, explains changes in awareness, consideration, and preference, and suggests next steps for improvement.
2.
By how much did awareness increase over 12 months?
5%
12%
8%
10%
Explanation:
Emma says that awareness increased by 10% over 12 months.
3.
What does Emma say about the company’s preference level?
It stayed the same as last year
It dropped by 8%
It is higher than competitors now
It is still lower than competitors
Explanation:
Emma says preference grew by 5%, but it is still lower than competitors.
4.
What can be inferred from the conversation about the company’s brand performance?
All three brand metrics improved, but preference remains a concern
The report shows that awareness declined sharply
Customers are less aware of the brand than before
The company does not need any further action
Explanation:
Awareness, consideration, and preference all increased, but Emma notes that preference is still lower than competitors, so it remains a concern.
5.
What next steps does Emma recommend?
Reduce prices and stop advertising
Wait for another year before making changes
Hire more customer service agents only
Focus on marketing campaigns and product improvements
Explanation:
Emma says the next steps are to focus on marketing campaigns and product improvements.
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