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Listening Quiz: Thuyết Trình Chiến Lược Thương Hiệu Hàng Năm – Easy Level
Th3 17, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the conversation mainly about?
A meeting to choose a new company office
A complaint about customer service problems
A lesson on how to design social media accounts
A discussion of a company’s annual brand strategy
Explanation:
Paul presents the brand plan, including purpose, positioning, pillars, and communication methods, so the conversation is about the company’s annual brand strategy.
2.
What is the brand purpose Paul shares?
To focus only on online advertising
To make the company more famous than rivals
To sell products at the lowest prices
To help people live better
Explanation:
Paul says, ‘Our brand purpose is to help people live better.’
3.
What are the main pillars of the brand?
Trust, savings, and delivery
Price, speed, and convenience
Design, entertainment, and technology
Quality, innovation, and customer care
Explanation:
Paul states that the brand focuses on quality, innovation, and customer care.
4.
How will the company show its brand messages to customers?
By offering discounts in every store
By holding weekly training sessions
By using clear messages and strong visuals
By hiring more sales representatives
Explanation:
Paul explains, ‘We will use clear messages and strong visuals.’
5.
How does Sarah most likely feel about Paul’s brand plan?
She is angry about the proposal
She is confused by the details
She is skeptical and unconvinced
She is pleased and supportive
Explanation:
Sarah responds positively several times, such as saying the plan sounds clear, ‘Great,’ ‘Good pillars,’ and ‘I like this plan a lot,’ which shows support.
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