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Listening Quiz: Thuyết Trình Đề Xuất Kiến Trúc Thương Hiệu Phụ – Advanced Level
Th3 24, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of Anna’s presentation?
To explain a proposal for organizing the brand into sub-brands
To announce a new advertising slogan for the company
To introduce a new product line for tech enthusiasts
To report sales results for three customer groups
Explanation:
Anna says she is sharing a sub-brand proposal, and the discussion focuses on clarifying the brand structure with three sub-brands.
2.
How many main sub-brands does Anna propose?
Four
Three
One
Two
Explanation:
Anna states, ‘We suggest three main sub-brands.’
3.
Which customer group is described as the first target group?
Tech enthusiasts
Budget-conscious buyers
Premium users
New customers
Explanation:
Anna explains that the first group is ‘budget-conscious buyers.’
4.
What is one likely reason the company wants to create sub-brands?
To make products easier for customers to understand
To reduce the number of customer groups to one
To replace the master brand completely
To eliminate all marketing campaigns
Explanation:
Anna says the goal is to clarify the brand structure and help customers understand the products better.
5.
When does the company plan to start the change?
At the end of the year
Next week
In nine months
Next quarter
Explanation:
Anna says they plan to start next quarter, and the full rollout will take nine months.
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Listening Lesson
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