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Listening Quiz: Thuyết Trình Đề Xuất Kiến Trúc Thương Hiệu Phụ – Advanced Level
Th3 24, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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5
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1.
What is the main purpose of Anna’s presentation?
To explain a proposal for organizing the brand into sub-brands
To report sales results for three customer groups
To introduce a new product line for tech enthusiasts
To announce a new advertising slogan for the company
Explanation:
Anna says she is sharing a sub-brand proposal, and the discussion focuses on clarifying the brand structure with three sub-brands.
2.
How many main sub-brands does Anna propose?
Three
Two
One
Four
Explanation:
Anna states, ‘We suggest three main sub-brands.’
3.
Which customer group is described as the first target group?
Premium users
Tech enthusiasts
New customers
Budget-conscious buyers
Explanation:
Anna explains that the first group is ‘budget-conscious buyers.’
4.
What is one likely reason the company wants to create sub-brands?
To eliminate all marketing campaigns
To make products easier for customers to understand
To reduce the number of customer groups to one
To replace the master brand completely
Explanation:
Anna says the goal is to clarify the brand structure and help customers understand the products better.
5.
When does the company plan to start the change?
At the end of the year
Next week
Next quarter
In nine months
Explanation:
Anna says they plan to start next quarter, and the full rollout will take nine months.
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Listening Lesson
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Flashcards và Quiz Từ Vựng: Thuyết Trình Khái Niệm Nghiên Cứu Chung – Medium Level
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