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Listening Quiz: Thuyết Trình Nghiên Cứu Sự Liên Kết Mục Đích Thương Hiệu – Advanced Level
Th1 4, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main topic of Emily and Mark’s conversation?
A report on customer complaints about a product defect
A study of how the brand aligns with customer values
A review of employee performance in the marketing team
A plan to reduce company expenses next quarter
Explanation:
Emily presents study results about brand purpose alignment, and the discussion focuses on how the brand matches customer values and how to improve messaging.
2.
Which customer values does Emily mention?
Honesty and sustainability
Creativity and flexibility
Luxury and status
Convenience and speed
Explanation:
Emily says, ‘Customers value honesty and sustainability.’
3.
What area does Emily say needs the most work?
The company’s pricing strategy
The design of the office website
The hiring process for new staff
The digital campaigns’ focus on sustainability
Explanation:
Emily says, ‘Our digital campaigns lack focus on sustainability.’
4.
What can be inferred about the brand’s current image from the conversation?
The brand is mainly known for its low prices
The brand has no connection to customer values at all
Customers already see the brand as strongly socially responsible
Some customers may not clearly understand the brand’s social responsibility
Explanation:
Emily says some customers see the brand as ‘profit-driven only’ and that they must show their social responsibility better, which suggests the brand’s responsibility message is not clear to everyone.
5.
Why does Emily suggest highlighting eco-friendly practices more often?
To reduce the number of marketing channels
To make the brand seem more expensive
To improve the sustainability message in the campaigns
To replace customer feedback with internal reports
Explanation:
Emily says the digital campaigns lack focus on sustainability and recommends highlighting eco-friendly practices more often, so her intention is to strengthen the sustainability message.
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