Chuyển đến phần nội dung
Luyện Nghe Tiếng Anh Chất
Tiếng Anh Chuyên Ngành
Listening Quiz: Thuyết Trình Nghiên Cứu Sự Liên Kết Mục Đích Thương Hiệu – Advanced Level
Th1 4, 2024
—
bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
‹
1
2
3
4
5
›
1.
What is the main topic of Emily and Mark’s conversation?
A report on customer complaints about a product defect
A plan to reduce company expenses next quarter
A review of employee performance in the marketing team
A study of how the brand aligns with customer values
Explanation:
Emily presents study results about brand purpose alignment, and the discussion focuses on how the brand matches customer values and how to improve messaging.
2.
Which customer values does Emily mention?
Convenience and speed
Creativity and flexibility
Honesty and sustainability
Luxury and status
Explanation:
Emily says, ‘Customers value honesty and sustainability.’
3.
What area does Emily say needs the most work?
The hiring process for new staff
The design of the office website
The digital campaigns’ focus on sustainability
The company’s pricing strategy
Explanation:
Emily says, ‘Our digital campaigns lack focus on sustainability.’
4.
What can be inferred about the brand’s current image from the conversation?
Customers already see the brand as strongly socially responsible
The brand is mainly known for its low prices
The brand has no connection to customer values at all
Some customers may not clearly understand the brand’s social responsibility
Explanation:
Emily says some customers see the brand as ‘profit-driven only’ and that they must show their social responsibility better, which suggests the brand’s responsibility message is not clear to everyone.
5.
Why does Emily suggest highlighting eco-friendly practices more often?
To make the brand seem more expensive
To reduce the number of marketing channels
To replace customer feedback with internal reports
To improve the sustainability message in the campaigns
Explanation:
Emily says the digital campaigns lack focus on sustainability and recommends highlighting eco-friendly practices more often, so her intention is to strengthen the sustainability message.
Previous
Check
Next
Finish
Reset
Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
←
Trước đó:
Listening Quiz: Quy Trình Thử Nghiệm Kiểm Chứng Hệ Thống Thiết Bị Đo An Toàn – Medium Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Các Thực Hành Môi Trường Tại Sự Kiện – Advanced Level
→