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Listening Quiz: Xác Định Tầm Nhìn Dài Hạn Của Thương Hiệu – Easy Level
Th10 5, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of the workshop conversation?
To discuss customer complaints about the brand
To plan a new advertising campaign
To define the brand’s long-term vision
To introduce new employees to the company
Explanation:
Linda says the goal is to define the brand’s long-term vision, and the rest of the conversation focuses on that task.
2.
According to Robert, what does the brand mean to customers?
Low prices and fast delivery
Style and luxury
Trust and quality
Innovation and speed
Explanation:
Robert says, ‘Our brand means trust and quality to customers.’
3.
What does Linda say the brand wants to become in the future?
A global retailer
A leader in innovation
A more casual brand
A company focused only on sales
Explanation:
Linda says, ‘We want to be a leader in innovation.’
4.
What can be inferred about the vision Linda wants to create?
It should be unclear so it can change often
It should avoid mentioning customers
It should highlight the brand’s future goals clearly
It should focus only on the workshop agenda
Explanation:
Linda asks them to discuss the brand’s meaning and future, then says they can write that they aim to create new solutions, which shows she wants the vision to clearly express future goals.
5.
What do Linda and Robert plan to do after agreeing on the vision statement?
Start a customer survey
End the workshop without action
Write it down and share it
Change the brand name
Explanation:
Linda says, ‘Great. Let’s write it down and share it,’ which directly states the next action.
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Listening Lesson
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Tiếng Anh Môi trường: Điều Tra Khiếu Nại Về Mùi Hôi – Medium Level
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Flashcards và Quiz Từ Vựng: Giới Thiệu Sản Phẩm Cho Người Mua Nước Ngoài – Easy Level
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