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Listening Quiz: Xem Xét Hậu Kiểm Chiến Dịch – Medium Level
Th5 3, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is the main purpose of John and Sarah’s conversation?
To choose a new office location
To plan a new product launch
To review the results of a marketing campaign
To discuss problems with a company merger
Explanation:
John says, ‘let’s review the campaign,’ and they discuss what worked, what did not, and what they learned from it.
2.
What did Sarah say was very engaging?
The paid ads budget
The campaign review
The video content
The email subject lines
Explanation:
Sarah says, ‘the video content was very engaging.’
3.
What problem did John mention about the email campaign?
The design was unappealing
The open rates were low
The emails were sent too late
The message was too long
Explanation:
John says, ‘the email open rates were low.’
4.
What can be inferred about the campaign’s paid ads?
They were canceled before the campaign started
They had limited reach because the budget was too small
They reached many people because the budget was large
They were more successful than the social media ads
Explanation:
Sarah says the budget for paid ads was too small and that it limited their reach a lot.
5.
Why does Sarah say, ‘this review helps us improve’?
To suggest they should ignore the results
To express that they can learn from the review for future campaigns
To explain that the campaign failed completely
To show she wants to end the meeting quickly
Explanation:
Sarah says the review helps them improve after discussing lessons such as better video content, email strategies, and a larger ad budget.
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Tiếng Anh Môi trường: Thuyết Trình Đánh Giá Rủi Ro Khí Hậu – Easy Level
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Flashcards và Quiz Từ Vựng: Quyên Tặng Vật Tư Sự Kiện Dư Thừa – Medium Level
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