Chuyển đến phần nội dung
Luyện Nghe Tiếng Anh Chất
Tiếng Anh Chuyên Ngành
Listening Quiz: Xem Xét Kết Quả Nhóm Tập Trung Cho Định Vị Thương Hiệu – Medium Level
Th1 2, 2024
—
bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
‹
1
2
3
4
5
›
1.
According to the focus group results, how do people view the company’s product?
They think it is too expensive and hard to use.
They do not trust its quality at all.
They like it, but it seems a bit old-fashioned.
They want it to be completely redesigned.
Explanation:
Mark says people like the product but find it a bit old-fashioned.
2.
What do the focus group participants want the brand to feel like?
New and exciting
Luxury and exclusive
Traditional and formal
Cheap and practical
Explanation:
Mark says they want a brand that feels new and exciting.
3.
What do most current customers want the company to keep?
Lower prices
The quality they trust
The current advertising slogan
The old-fashioned design
Explanation:
Mark says most said they want the company to keep the quality they trust.
4.
What is the best inference about the company’s planned update?
The company should keep quality but present a fresher image.
The company should focus only on lower prices.
The company should avoid making any changes.
The company should change its quality and product features completely.
Explanation:
Anna and Mark say quality should stay the same while the look changes, and the brand should feel new and exciting.
5.
What is the main purpose of the conversation?
To announce a new store opening
To plan a customer service training session
To discuss how to reduce product costs
To review focus group feedback for improving brand positioning
Explanation:
The speakers discuss focus group results and how to use them to refresh the brand image and messages.
Previous
Check
Next
Finish
Reset
Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
←
Trước đó:
Listening Quiz: Thuyết Trình Kết Quả Khảo Sát Phân Loại – Advanced Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Đàm Phán Điều Khoản Thanh Toán Theo Nhờ Thu Chứng Từ – Easy Level
→