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Listening Quiz: Cải Thiện Tìm Kiếm Trang Web Để Khám Phá Sản Phẩm Tốt Hơn – Medium Level
Th3 12, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of the conversation?
Changing the store’s return policy
Designing advertisements for a new product launch
Improving the site search so users can find products more easily
Training new employees to use the company website
Explanation:
Emily and John discuss problems with site search and ways to improve product discoverability, such as synonyms, partial matches, and filters.
2.
According to Emily, why are users having trouble finding some products?
The website has too many product categories
The products are all out of stock
The search terms are too strict
Users are not entering any search terms
Explanation:
Emily directly says, ‘The search terms are too strict.’
3.
What does Emily suggest adding to the search results to help users find more products?
Synonyms for products
Product reviews
A shopping cart reminder
A live chat feature
Explanation:
Emily says, ‘We can add synonyms for products.’
4.
What can be inferred about the changes Emily recommends?
They are designed to replace the site search entirely
They are intended to make search results more useful and easier to narrow down
They are meant to remove all search filters from the site
They will reduce the number of products shown to users
Explanation:
Emily recommends synonyms, partial matches, and filters, and John notes they will help users find more relevant options and narrow down results.
5.
Why does John say, ‘Let’s start these changes’?
He wants to delay the project until next month
He is asking Emily to write a new product catalog
He plans to stop using site search altogether
He wants to begin improving the search features Emily suggested
Explanation:
John says this after Emily explains the fixes, showing he agrees with her suggestions and wants to begin implementing them.
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