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Listening Quiz: Cải Thiện Trải Nghiệm Khách Hàng Quay Lại – Easy Level
Th12 1, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is Jessica mainly discussing with Michael?
How to attract first-time visitors to the website
Why the website should be redesigned for mobile devices
Ways to improve the experience for returning customers
How to reduce the number of customer emails
Explanation:
Jessica says they need to improve their returning customer experience and suggests several ways to do that.
2.
According to Jessica, what can they send to returning customers?
Printed coupons in the mail
Personalized emails with product recommendations
Monthly invoices with payment reminders
Survey forms asking for feedback
Explanation:
Jessica specifically says, ‘We can send personalized emails with product recommendations.’
3.
What does Jessica say about special offers for returning customers?
They are meant to reduce product recommendations
They should only be given to new customers
They will replace the need for a website
They can help customers buy more
Explanation:
Jessica says, ‘personalized offers usually make customers buy more.’
4.
What can be inferred about Michael after the conversation?
He believes personalized emails are too expensive
He wants to cancel all discount offers
He is unsure that returning customers matter
He plans to begin making the suggested changes
Explanation:
Michael says, ‘I will start working on these changes,’ which shows he plans to begin the suggested improvements.
5.
Why does Jessica thank Michael at the end of the conversation?
Because he agreed to work on the improvements
Because he refused to use personalization
Because he already finished the website updates
Because he asked her to contact new customers
Explanation:
Michael says he will start working on the changes, and Jessica thanks him because he has agreed to do so.
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