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Listening Quiz: Chiến Lược Chiến Dịch Retargeting Cho Giỏ Hàng Bị Bỏ – Medium Level
Th5 2, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is Michael and Emma mainly discussing?
How to train new employees in customer service
How to improve a retargeting campaign for abandoned carts
How to redesign a company website for mobile users
How to reduce shipping costs for online orders
Explanation:
They discuss ways to improve retargeting for customers who leave items in their carts, including reminder emails, ads, discounts, tracking results, and social media retargeting.
2.
How soon does Emma suggest sending reminder emails after cart abandonment?
Within three days
At the end of the week
Within one hour
Within one day
Explanation:
Emma says, ‘Maybe within one hour after cart abandonment.’
3.
What does Emma say should be included in ads that can help bring customers back?
A phone number
Customer reviews
Free shipping coupons
Product images
Explanation:
Emma says, ‘Ads with product images work well.’
4.
What concern do Michael and Emma share about offering discounts?
They want discounts to work without hurting profits too much
They want to use only the largest possible discounts
They think discounts should be removed completely
They believe discounts are more important than tracking data
Explanation:
Emma says discounts are effective but they must keep profits in mind, and Michael agrees to test different discount levels first. This shows they want to balance effectiveness with profit.
5.
What do Michael and Emma decide to do at the end of the conversation?
Ask customers to abandon their carts less often
Wait until next month to review the strategy
Cancel the retargeting campaign
Start planning the changes today
Explanation:
Emma ends by saying, ‘Let’s start planning these changes today,’ which indicates their next step.
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Flashcards và Quiz Từ Vựng: Giải Thích Chẩn Đoán Thần Kinh – Medium Level
Tiếp theo:
Tiếng Anh Học Thuật: Xử Lý Lo Ngại Về Tính Bảo Mật Trong Việc Tuyển Người Tham Gia – Medium Level
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