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Listening Quiz: Chuyển Sang Mô Hình Attribution Dựa Trên Dữ Liệu – Advanced Level
Th4 16, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What are Jessica and Mark mainly discussing?
A new product launch campaign
How to redesign the company website
The budget for next quarter’s advertising
Whether to change from last-click attribution to a data-driven model
Explanation:
Jessica says they are still using last-click attribution and suggests moving to a data-driven model, so the conversation is mainly about switching attribution models.
2.
What does Jessica say about the current attribution model?
It is too expensive to maintain
It only works for small campaigns
It ignores other important touchpoints
It uses actual user data to assign credit
Explanation:
Jessica explains that last-click attribution ignores other important touchpoints.
3.
According to Jessica, what does a data-driven model use to assign credit?
Customer feedback surveys
Only the final ad clicked
Monthly sales reports
Actual user data
Explanation:
Jessica says the data-driven model uses actual user data to assign credit.
4.
What can be inferred about Mark’s attitude toward Jessica’s suggestion?
He wants to stop all marketing campaigns
He is curious and open to trying the new model
He already knows everything about attribution models
He is opposed to changing any current system
Explanation:
Mark asks several questions, considers testing it on a small campaign, and agrees to plan the switch carefully, which shows he is open and curious.
5.
What will Jessica most likely do next?
Cancel the current marketing campaign
Choose a new advertising agency
Prepare the steps for switching models
Start collecting customer complaints
Explanation:
Jessica says, ‘I will prepare the steps for you,’ so the next action is to prepare the steps for the switch.
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