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Listening Quiz: Thảo Luận Cơ Hội Doanh Thu Từ Danh Mục Sản Phẩm Mới – Advanced Level
Th6 13, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What are Emma and Mark mainly discussing?
A new product category and its expected revenue and launch plans
A company decision to reduce marketing spending
A plan to close a product line next year
A problem with customer complaints about an existing product
Explanation:
The conversation focuses on a new product category, its revenue potential, costs, risks, marketing, timeline, and success measures.
2.
According to Emma, when does the company expect positive returns from the new product category?
In the next quarter
Within 12 months after launch
After two years
Within 6 months after launch
Explanation:
Emma says, ‘We expect positive returns within 12 months after launch.’
3.
What does Emma say will have minimal impact?
Customer demand for the new category
The launch timeline
Current product sales
The company’s marketing budget
Explanation:
Emma states, ‘We expect minimal impact on current product sales.’
4.
What can be inferred about the company’s approach to launching the new category?
It is rushing the launch without any planning
It is preparing carefully with research and marketing support
It has already eliminated all risks
It plans to avoid using customer feedback
Explanation:
The company analyzed market data, identified risks, prepared targeted campaigns, and will track sales and customer feedback, which suggests careful preparation.
5.
How will the company measure success after the launch?
By tracking sales growth and customer feedback
By measuring profits only in the first month
By comparing the product to competitors every day
By counting only the number of employees involved
Explanation:
Emma says they will ‘track sales growth and customer feedback’ to measure success after launch.
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