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Listening Quiz: Thử Nghiệm Và Thực Nghiệm Để Tối Ưu Hóa Liên Tục – Medium Level
Th8 15, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main purpose of Kevin and Jessica’s conversation?
To compare different social media platforms for advertising
To decide which new company to hire for marketing
To discuss how to plan and carry out website testing
To explain why the website should be redesigned immediately
Explanation:
They talk about creating a testing plan, using A/B testing, testing regularly, and choosing tools for website optimization.
2.
What does Kevin say they should test first?
Small changes to the website
A completely new website design
Customer service responses
The company’s email system
Explanation:
Kevin specifically says, ‘Start with small changes to the website.’
3.
What method does Kevin recommend to compare versions?
Surveys
One-time interviews
Focus groups
A/B testing
Explanation:
Kevin says, ‘We use A/B testing to compare versions.’
4.
Why does Kevin suggest testing only one thing at a time?
To finish the work faster than usual
To avoid using any testing tools
To make it easier to see what change caused the result
To prevent Jessica from making decisions
Explanation:
Kevin says testing one thing at a time helps ‘find what works,’ which implies it makes it easier to identify the effect of each change.
5.
Which tools does Kevin suggest for testing?
Dropbox or Slack
Google Optimize or Optimizely
Safari or Chrome
Excel or PowerPoint
Explanation:
Kevin says, ‘Use tools like Google Optimize or Optimizely.’
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Flashcards và Quiz Từ Vựng: Theo Dõi Kết Quả Xét Nghiệm Của Bệnh Nhân – Medium Level
Tiếp theo:
Tiếng Anh Quản Lý Khách Hàng: Tại Sao Nên Hành Động Ngay Bây Giờ Thay Vì Chờ Đợi? – Easy Level
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