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Listening Quiz: Thuyết Trình Các Phân Khúc Thị Trường Mới – Easy Level
Th10 14, 2025
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bởi
Anna Phạm
trong
Tiếng Anh Thương Mại (English for Business)
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1.
What is the conversation mainly about?
A report about advertising costs in several countries
A discussion of three new market segments and how to test them
A plan to hire new employees for the sales team
A complaint about existing products and customer service
Explanation:
Michael presents three new market segments, and Sarah agrees they should prepare a plan to test products in those markets.
2.
Which group does Michael identify as the second market segment?
Retired people who want easy-to-use products
Young adults aged 18 to 25
Students looking for low-priced computers
Small business owners who need affordable tools
Explanation:
Michael says the second segment is small business owners who need affordable tools.
3.
According to Michael, how much more customers could the three markets add together?
15%
20%
25%
10%
Explanation:
Michael says the three markets together could add 20% more customers.
4.
What can be inferred about the third market segment?
It is the most competitive of the three segments
Its customers probably want products that are simple to use
It is made up of children under 18
Its customers mainly need expensive tools
Explanation:
Michael describes the third segment as retired people who want easy-to-use products, so it can be inferred that simplicity is important to them.
5.
What do Sarah and Michael plan to do next?
Prepare a detailed plan and start testing products in the new markets
Launch all three products immediately
Look for a fourth market segment
Reduce prices for the current customers
Explanation:
Michael says they should start testing products in these markets, and Sarah adds that they should prepare a detailed plan.
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